Brekk-E-Tag was a service trialled by Hungry Jacks that allows customers to order breakfast through drive thru without having to interact with anyone. Working the same way as an e-tag, the customer pre-loads their order online into the system. Then the next time they go through drive thru for breakfast, the RFID tag beeps to confirm the order was received. The driver continues and receives their breakfast on the way out.
When presenting this concept to Hungry Jacks, Clemenger BBDO needed a proof of concept to show the client that it would work. I was tasked with creating this prototype. Using a Raspberry Pi and RFID modules, I put together a system that receives the signal from the RFID tag and based on the Id encoded in the tag, displays the order on a screen inside the restaurant for the staff to prepare. The system was built using a combination of Python and NodeJs.
The prototype was successful and the go ahead was given by the client. The final specification used hardware similar to the e-tag system used on the M2.
Media
http://www.adnews.com.au/campaigns/hungry-jack-s-hijacks-e-tag-for-drive-thru-tech
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